1. Introduction
Electrux ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or interact with our services.
Our privacy-by-default culture means that we design our systems and processes to minimize data collection and maximize your privacy protection from the ground up.
2. Information We Collect
2.1 Personal Information
We may collect the following types of personal information:
- Contact information (name, email address, phone number)
- Billing and shipping addresses
- Payment information (processed securely through third-party providers)
- Communication preferences
- Customer support interactions
- Device registration information
- Technical support requests and logs
- Marketing communication preferences
- Account authentication credentials
- Purchase history and transaction records
- Warranty and service information
2.2 Technical Information
We may automatically collect certain technical information:
- IP address and location data
- Browser type and version
- Device information and operating system
- Website usage patterns and analytics
- Cookies and similar tracking technologies
- Referral sources and search terms
- Session duration and page views
- Error logs and diagnostic information
3. How We Use Your Information
We use your personal information for the following purposes:
- Processing and fulfilling orders and transactions
- Providing customer support and technical assistance
- Communicating about products, services, and security updates
- Improving our website, products, and services
- Complying with legal obligations and regulatory requirements
- Preventing fraud and ensuring security
- Conducting research and analytics for business improvement
- Managing warranty claims and product returns
- Sending marketing communications (with your consent)
- Maintaining accurate customer records
- Personalizing your experience with our services
4. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- With trusted service providers who assist in our operations
- When required by law or legal process
- To protect our rights, property, or safety
- In connection with a business transfer or merger
- With your explicit consent
- With payment processors for transaction processing
- With shipping companies for order fulfillment
- With regulatory authorities when required for compliance
- With professional advisors (lawyers, accountants, auditors)
5. Data Security
We implement industry-standard security measures to protect your personal information:
- Encryption of data in transit and at rest using AES-256
- Secure servers and data centers with 24/7 monitoring
- Regular security audits and penetration testing
- Multi-factor authentication for administrative access
- Employee training on data protection and security protocols
- Secure backup and disaster recovery procedures
- Network security measures including firewalls and intrusion detection
- Regular software updates and security patches
- Physical security controls at our facilities
- Incident response procedures for security breaches
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
6. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access to your personal information
- Correction of inaccurate information
- Deletion of your personal information
- Restriction of processing
- Data portability
- Objection to processing
- Withdrawal of consent
- Right to lodge a complaint with supervisory authorities
- Right to receive information about data breaches
- Right to opt-out of marketing communications
- Right to request information about third-party sharing
To exercise these rights, please contact us using the information provided below.
7. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards including:
- Standard contractual clauses approved by regulatory authorities
- Adequacy decisions by relevant data protection authorities
- Binding corporate rules for intra-group transfers
- Certification schemes and codes of conduct
- Regular assessment of transfer mechanisms
8. Retention of Information
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:
- Customer account information: Duration of account plus 7 years
- Transaction records: 7 years from transaction date
- Marketing communications: Until you opt-out or 3 years of inactivity
- Technical logs: 12 months unless required for security investigations
- Support tickets: 5 years from resolution
- Warranty information: Duration of warranty plus 2 years
9. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience. For detailed information about our cookie practices, please refer to our Cookie Policy.
10. Children's Privacy
Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Last updated" date. For significant changes, we may also provide additional notice through email or other communication methods.
12. Contact Information
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
